Using Unisize, online shoppers will now be presented with a 3D avatar of their unique body shape to see how their next fashion item purchase will fit them. Now offered as a standard feature of Unisize, consumers can check their 3D avatar from four angles - front, back, left and right - and see how a clothing item will fit their body shape before buying. The cost of returns continues to be an unwelcome line item on the balance sheet of many online retailers.
We already have the FaceChange feature within Unisize, which allows users to upload an image of their face onto the model used for the fashion item, and our personalization database allows returning users to compare previously purchased items with new items to see how the fit matches or differs.” Makip is the number one online sizing recommendation provider in its home country of Japan.
The 3D model's footwear can be changed from sneakers, shoes or heels, allowing users to check how the hemline of pants falls when wearing different footwear, making it easier to see different styling scenarios.(Note: This function is currently available for select avatars only.) Commenting on the future of online sizing technology and how it is becoming more widespread, Tsukamoto said, "In recent years, platforms like TikTok and YouTube have normalized individually tailored content, influencing all generations.
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